Senior Livestream Specialist

Ho Chi Minh city, Viet Nam
Full Time
Experienced
Company Description
Obagi Medical provides transformational skin care products formulated to minimize signs of skin aging, address dark spots, hyperpigmentation, fine lines and wrinkles. At Obagi, breakthrough innovation begins with a deep understanding of skin biology. Our approach ensures our skincare advances work in multi-faceted ways to support skin health for everyone.

Job Description
  1. Livestream Planning & Strategy
  • Develop the overall livestreaming calendar aligned with brand campaigns, platform events, and product priorities.
  • Define objectives and KPIs for each session (viewership, engagement, GMV, ROI).
  • Plan detailed show concepts, scripts, and product sequencing to optimize storytelling and conversion.
  • Coordinate with marketing, brand, and media teams for integrated campaign alignment.
  1. Talent & Production Management
  • Liaise with Commrcial & Affiliate team to select and manage KOLs, influencers, and hosts to ensure brand-fit and strong on-screen performance.
  • Work with production teams (internal or external) to ensure quality livestream setup including lighting, camera, sound, and backdrop.
  • Collaborate with Marketing & Education team to provide pre-show briefing and coaching to hosts about product knowledge, brand tonality, and conversion tactics.
  • Ensure livestream assets (banners, pop-ups, vouchers, etc.) are prepared and uploaded accurately before going live.
  1. Execution & Real-Time Monitoring
  • Supervise livestream execution to ensure smooth technical flow and effective audience engagement.
  • Adjust real-time actions (voucher drop, bundle push, chat highlight, etc.) to maximize sales conversion.
  • Track live data performance (viewers, engagement, orders) and take corrective actions when needed.
  1. Post-Show Analysis & P&L Management
  • Consolidate performance reports and analyze key results (traffic, conversion, AOV, retention).
  • Evaluate sales efficiency, cost structure, and ROI to ensure P&L accountability for each livestream.
  • Identify best practices, winning formats, and audience insights for optimization of future sessions.
  • Manage and control livestream budget including talent fees, production cost, media boosting, and platform fees.
  1. Collaboration & Platform Management
  • Liaise with Shopee, Lazada, TikTok, and other platform teams to leverage livestream tools and campaign opportunities.
  • Work closely with content, commercial, and performance media teams to ensure synergy between livestream and overall digital strategy.
  • Propose new concept ideas and trends to enhance livestream performance and viewer engagement.
Background requirements
  • Bachelor’s degree in marketing, business or communication related.
  • 6+ years of experience in affiliate program KOLs livestream. Familiar with both Self Livestream & Affiliate Livestream. Has Livestreaming guess realtionship
  • Background in beauty industry is preferred.
  • Strong understanding of social media trends, platform algorithms.
  • Good communication skills.
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