Assistant Brand Manager
Ho Chi Minh city, Viet Nam
Full Time
Mid Level
Company Description
Obagi Medical provides transformational skin care products formulated to minimize signs of skin aging, address dark spots, hyperpigmentation, fine lines and wrinkles. At Obagi, breakthrough innovation begins with a deep understanding of skin biology. Our approach ensures our skincare advances work in multi-faceted ways to support skin health for everyone.
Job Description
Key Responsibilities:
Obagi Medical provides transformational skin care products formulated to minimize signs of skin aging, address dark spots, hyperpigmentation, fine lines and wrinkles. At Obagi, breakthrough innovation begins with a deep understanding of skin biology. Our approach ensures our skincare advances work in multi-faceted ways to support skin health for everyone.
Job Description
Key Responsibilities:
- Brand Strategy Support: Contribute to the creation of Brand Marketing Plans by analyzing core growth drivers—particularly within e-commerce—and pinpointing strategic opportunities and challenges.
- Activation & Schedule Management: Spearhead the rollout of activation initiatives and manage the comprehensive activity calendar, ensuring strict alignment with overarching Brand Guidelines.
- Performance Optimization: Continuously track and assess brand metrics to propose and implement effective enhancement strategies.
- Actionable Reporting: Formulate concrete recommendations and solutions to boost campaign efficacy based on ongoing performance monitoring.
- Partner Collaboration: Work seamlessly with external partners (Creative, Media, PR, Research, and Activation agencies) to deliver exceptional and consistent brand experiences across all consumer touchpoints.
- Project Execution: Drive specific brand initiatives outlined in the marketing roadmap, such as executing co-branding partnerships with major retailers.
- Budget Oversight: Oversee financial expenditures, proactively updating key stakeholders on budget utilization, cash flow, and potential overspending.
- Cross-Functional Alignment: Partner with internal teams (E-commerce, Modern Trade, Supply Chain, and Finance) to ensure alignment on active projects, competitive intelligence, budget phasing, and media tracking.
- Experience: 2-4+ years of proven marketing experience, specifically in ideating, strategizing, and deploying digital-first brand campaigns.
- Digital Proficiency: Deep understanding of digital channels and methodologies to maximize brand visibility and amplify user engagement.
- Industry Background: Prior success within the Beauty, Healthcare, or E-commerce sectors is a strong plus, including a solid grasp of relevant consumer trends and target demographics.
- Project Leadership: Demonstrated capability in steering cross-functional teams and managing projects from inception to impactful results.
- Strategic & Creative Acumen: A strong portfolio showcasing the ability to build and execute communication strategies with compelling, on-brand messaging.
- Agency Management: Expertise in directing, briefing, and partnering with external agencies to guarantee top-tier deliverables that align with brand standards.
- Analytical Thinking: Adept at leveraging data and analytics to evaluate content success, extract actionable insights, and guide data-informed decisions.
- Consumer Centricity: A keen interest in market trends and consumer behavior to foster meaningful connections and effectively engage target communities.
- Communication Skills: Capable of designing and rolling out communication plans that resonate deeply with the target audience and meet overarching brand objectives.
- Performance Tracking: Skilled in monitoring key brand metrics, interpreting data sets, and formulating targeted action plans for the business segment.
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