Head of Marketing - SEA Cluster 1

Ho Chi Minh city, Viet Nam
Full Time
Senior Manager/Supervisor
Company Description
Obagi Medical provides transformational skin care products formulated to minimize signs of skin aging, address dark spots, hyperpigmentation, fine lines and wrinkles. At Obagi, breakthrough innovation begins with a deep understanding of skin biology. Our approach ensures our skincare advances work in multi-faceted ways to support skin health for everyone.

Job Description
  1. Strategic Marketing Leadership
  • Develop and implement a comprehensive marketing strategy aligned with the company's vision, mission, objectives to archive market share, sales and profit target.
  • Drive short- and long-term marketing plans to support growth in omni-channel
  • Identify and size up market opportunities, white spaces, and emerging trends
  • Guide brand positioning, messaging, and storytelling to resonate with Vietnamese consumers
  1. Brand management
  • Ensuring consistent brand messaging and image across all marketing materials and channels.
  1. Performance & Campaign Management
  • Oversee the creation, execution, and optimization of new product launch and marketing campaigns across various channels (digital, social, traditional)
  • Oversee media buying, influencer collaborations, affiliate marketing, and PR activities
  • Lead go-to-market strategies for new product launches and seasonal promotions
  • Monitor and evaluate campaign KPIs and optimize accordingly
  1. Financials, profitability and budgetary control:
  • Allocation of financial resources in line with business objectives and market potential. Evaluate investments through ROI analysis. Operational Budgetary controls for cost and profit management
  • Create and manage the annual marketing budget with clear allocation across segments and initiatives
  • Track all marketing expenditures, ensuring ROI-driven investment and cost control
  • Ensure all marketing materials and activities meet legal and regulatory standards in Vietnam
  • Collaborate with internal audit or legal teams on risk management and compliance
  1. Cross-Functional Collaboration
  • Work closely with Sales to ensure marketing plans support channel objectives and sell-through
  • Partner with Product Development and Clinical teams to communicate product efficacy and innovation
  • Collaborate with Trade Marketing and Merchandising to support in-store visibility and brand consistency
  • Align with regional stakeholders on brand strategy, content, and campaign guidelines
  1. People and Performance Management
  • Effectively collaborate with cross functional stakeholders for buy-in of strategies to internal customers and ensure strong implementation of designed strategies.
  • Foster performance driven culture in the marketing team.
  • Collaboration with Sales team for effective and result oriented executionProvide coaching, mentorship, and performance feedback for team development
  • Manage external partners including creative agencies, media firms, and consultants
  • Champion a collaborative, passionate work environment aligned with Obagi values


Background requirements
  • Bachelor’s degree in Marketing, Business Administration, or a related field
  • 15+ years of experience in beauty, cosmetics, or FMCG, with at least 5 years in a senior leadership role
  • Deep knowledge of Vietnam’s beauty market, consumer behavior, and distribution channels
  • Key skill-set:
  1. Leadership: Strong leadership, communication, and interpersonal skills to motivate and manage a team.
  2. Strategic Thinking: Ability to develop and execute long-term marketing strategies
  3. Analytical Skills: Ability to analyze data, identify trends, and make data-driven decisions
  4. Creativity & Innovation: Ability to develop innovative and impactful new product launch plan and marketing campaigns
  5. Communication: Excellent written and verbal communication skills to effectively convey marketing messages
  6. Technical Skills: Proficiency in various digital marketing tools
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