1. Job Summary
Responsible for planning, managing, and executing end-to-end social media content strategies across brand-owned channels. This role oversees content planning, creative production, publishing, and performance optimization to strengthen brand visibility, audience engagement, and to turn content to commerce.

• Develop content direction, content pillars, and monthly editorial calendars across brand-owned channels.
• Translate master brand campaigns, product priorities, and eCommerce objectives into platform-specific content plans.
• Identify relevant social media trends, audience insights, and creative opportunities to improve content effectiveness.

• Manage the full content lifecycle, including ideation, scripting, creative briefing, production, approval, publishing, and optimization.
• Coordinate with designers, agencies, and content creators to deliver high-quality videos, animations, infographics, and social media assets.
• Ensure content consistency, brand compliance, and timely execution across all social channels.

• Manage daily content operations for brand-owned digital channels.
• Develop and oversee satellite account networks to amplify campaign messages and expand organic reach.
• Optimize publishing schedules, content formats, and platform-specific engagement strategies.

• Develop and execute social content plans for product launches, brand campaigns, eCommerce mega campaigns, and tactical activations.
• Collaborate with Brand, eCommerce, Commercial, and Activation teams to ensure effective campaign deployment.
• Build and maintain a centralized content hub with reusable videos, animations, infographics, and campaign assets for internal teams.

• Track social content performance across band-owned channels and satellite accounts.
• Analyze key metrics, including reach, views, engagement, follower growth, and content effectiveness.
• Deliver regular performance reports with actionable insights and recommendations for content optimization.

3. Qualifications

• 3–5 years of experience in social media, digital content, or brand communication, with experience supervising content projects or teams.
• Strong understanding of TikTok, Facebook, and Instagram ecosystems, content formats, algorithms, and audience behavior.
• Proven ability to develop content strategies and manage hands-on execution.
• Strong creative judgment, storytelling, content planning, and agency management skills.
• Excellent project management, cross-functional coordination, and communication skills.
• Data-driven mindset with experience analyzing social media performance.
• Experience in beauty, skincare, FMCG, or eCommerce is preferred.